The Canterbury-Bankstown Bulldogs, a rugby club founded in 1935 in the Canterbury-Bankstown area of Sydney, Australia, is one of the oldest clubs in the National Rugby League (NRL), Australia's top tier of rugby.

As the Official Tire Partner of the Canterbury-Bankstown Bulldogs, Kumho Tire has established a partnership with the club, displaying its brand logo across various touchpoints, including the LED screen at their home stadium, Accor Stadium, and on the coach's uniform and bench. Furthermore, Kumho Tire is strengthening its communication with local fans through events and promotions linked to the club, continuously expanding its brand awareness and influence in the Australian market. Through this partnership, Kumho Tire is strengthening its brand credibility in the Oceania sports market, including Australia, while steadily expanding its premium brand value through global sports marketing.