Jeonbuk Hyundai Motors FC, founded in 1994, is one of the most successful football clubs in Korea, holding the records for the most K-League titles (10), the longest consecutive championship streak(2017-2021, 5 consecutive), and the most FA Cup victories (6). In the 2025 season, under the leadership of head coach Gus Poyet, the club achieved a remarkable resurgence by securing both the K-League 1 title and the Korea Cup, completing a prestigious domestic double. Ahead of the 2026 season, Jeonbuk appointed Jung-yong Chung as the new head coach, embarking once again on a great journey in pursuit of more trophies.

As the Official Partner of Jeonbuk Hyundai Motors FC, Kumho Tire continues to strengthen its collaborative relationship with the club, enhancing its premium brand image through various marketing channels, including uniform sleeve logo exposure, stadium LED board advertising, and team bench branding. Through this partnership, Kumho Tire will continue to implement sports marketing initiatives connected to top-tier Korean football content, further reinforcing brand credibility and affinity within the Korean market.